Are you thinking about selling your website business?

Selling a website should be no different than selling a normal, physical-based business.  Although some of the mechanics might be simpler, the underlying principles remain the same.  

Bear in mind why someone is likely to buy your website (ie business):  to make money.  As such, your business is going to be priced relative to the amount of profit that your website generates.  

There is an inherent problem, though, if your web business has a strong top line (i.e. high revenues) and very little profit, with little or no overhead, what costs can you cut to turn a profit?  As such, one of the most attractive features of buying a web-business can also be its downfall.  If your website fits into this category it is best to understand what is hampering your profitability and fix it yourself, or prepare for a very low sale price.

A key consideration to a buyer is how you are getting your traffic:  that is, how much natural traffic does your site generate (ie through referring sites, natural search, etc) vs through paid advertising (pay-per-click (“PPC”), print, media, or other advertisements).  This key differentiator will be a decision point for a buyer, as their return on investment will be directly linked to how you have structured your business model.

Register Here to have a CRB professional contact you regarding selling your website or internet business.  

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